Thursday, May 29, 2008

MAKER OF GLOBAL SUPER MODELS CELEBRATES

OPENING OF SCOUTING OFFICE WITH CASTING CALL TO SELECT “UTAH’S NEXT TOP MODEL,” CELEBRITIES, HELICOPTER BASE-JUMPER, USASA CHAMPION, AND MASSIVE STREET PARTY FEATURING DJ MISS LISA AND DIGGABEATZ

FRIDAY MAY 30 & SATURDAY MAY 31, 2008

South Salt Lake, UT. May 23, 2008.

Following the meteoric success of now super model and Utah native Ali Stephens, management agencies Elite, Pulse and X-Sport are opening an office at the $500 MM Market Station development in SoSaLa… South Salt Lake, Utah. According to Neal Hamil, Elite’s Director of North America, “I chose Salt Lake City for Elite’s first scouting office because there is something magical about the region …. something undeniable about the region as producing phenomenal beauties.” Elite is partnering with Pulse Management which discovered Stephens in the Salt Lake area.

To celebrate the opening, a casting call for “Utah’s Next Top Model” will be held at 5:00 PM at 2150 South Main Friday May 30th and a street party, kicked off at 7:00 PM by a base-jumper landing from a helicopter at the same address, Saturday May 31st. All events are open to the public. Tickets for the Saturday events are $6.00 at 24tix.com or $12 at the door. There is no charge for Friday evening’s casting call.

Saturday evening highlights will feature the naming of “Utah’s Next Top Model,” a Half-pipe demo with the X-Sport Team including Randy Marino and a block party with headlining Dj Miss Lisa and touring breakbeat talent DiggaBeatz. Pre-event and event interviews are available by request only with High School Musical Director Jeff Johnson, Ali Stephens, Randy Marino, Neal Hamil, Pulse Management founder and leading modeling scout and agent Stacey Eastman, renowned ski and snowboard photographer Scott Markewitz, and Steve Aste, developer of the $500MM Market Station project.

For more information and/or to arrange interviews, please contact Mary Kay Lazarus at 801.209.3029 or by email: mkl@mklpr.com.

Detailed timeline is attached.

Time Line of Events for Friday May 30th and Saturday May 31st

MAY 30 & 31 WEEKEND HAPPENING TO CELEBRATE OPENING OF ELITE MODEL MANAGEMENT OFFICE IN SoSaLa…SOUTH SALT LAKE AT $500 MILLION “MARKET STATION”


FRIDAY MAY 30, 2008

What: Casting call for “Utah’s Next Top Model”

Where: 2150 South Main Street, Salt Lake City,

When: Friday, May 30th

Time: 5:00 pm

Who: Judging by Elite Model Management & Pulse Management

SATURDAY MAY 31, 2008

What: Massive street party to celebrate the opening of Elite, Pulse Management, and X-Sports at Market Station

When: Saturday, May 31st

Time: 7:oo p.m. – 1:00 a.m.

Where: 2100 South Main Street, Salt Lake City

Tickets: $12 at the door; $6 at 24tix.com

Who: Public invited
Celebrities will include Salt Lake native & rising super model Ali Stephens; High School Musical Casting Director Jeff Johnson; Multi SPORT X-games veteran & USASA National Champion Randy Marino, and renowned ski and snowboard photographer Scott Markewitz.

7:00 p.m. – Base-jumper jumps out of helicopter for groundbreaking ceremony

7:30 p.m. –Brief remarks from SoSaLa…South Salt Lake Mayor Bob Gray and Market Station Developer Steve Aste with huge LCD screen playing video of the Market Station project

7:45 p.m. – Elite Model Management video on the giant LCD screen in background: remarks from Elite North America Director Neal Hamil and Pulse Management founder Stacey Eastman, who will oversee operations at the SoSaLa offices of Elite, Pulse Management and X-Sports Management

8:30 p.m. – Remarks from Ali Stephens

8:45 p.m. – “Utah’s Next Top Model” search begins
Judges: Neal Hamil, Stacey Eastman, Philippe Poezach (Elite LA Director), and Roman Young (Elite New York New Faces Director)

9:30 p.m. – Randy Marino demo on half-pipe

10:00 p.m. – Neal Hamil announces winner of “Utah’s Next Top Model”

10:00 p.m. – 1:00 a.m. – Street Party to celebrate; Break Dancers kick-off party; Dj Miss Lisa and DiggaBeatz spinning music


For more information or for interviews, please contact Mary Kay Lazarus: 801.209.3029 or email – mkl@mklpr.com

Off the Agenda: South Salt Lake gets moniker makeover

Wednesday, May 28, 2008

VIP Banner for Grand Opening

Wednesday, May 21, 2008

Elite, Pulse and XSports coming to Salt Lake City




-HUGE STREET PARTY WE ARE SHUTTING DOWN 2100S AND MAIN IN SOUTH SALT LAKE .

-FLYING IN DJ MISS LISA AND DJ DIGGY BEATS FROM THE UK .

-BUILDING A HUGE HALF PIPE WITH DEMO'S FROM SOME OF THE TOP X-SPORTS ATHLETES

-FASHION SHOW BEFORE HAND WITH WORLDWIDE SUPER MODELS

-VIP LOUNGES WITH DESIGNER JEAN GIVEAWAY'S

- TICKET ARE ONLY $6 PRESALE! BUY THEM AT 24TIX.COM SERIOUSLY ONLY 6 BUCKS!$ 12.00 at door day of event!

-CELEBRITY APPEARANCES

EVENT KICKS OFF AT 7PM DJ'S GO TO WORK AT 10PM-1AM. WITH HALF PIPE DEMO'S IN BETWEEN! SPREAD THE WORD THIS EVENT IS GOING TO BE CRAZY AND AN EXPECTED 3,000 PEOPLE WILL ATTEND!

Tuesday, May 20, 2008

X Sports Half Pipe Coming Soon

Friday, May 16, 2008

Street Bash SoSaLa May 31st


Friday, May 9, 2008

Grand Opening in South Salt Lake City May 31st